GIFI implements Digital Signage in its stores
GIFI has selected Media4Display to control Digital Signage on its screens and interactive kiosks.
The brand GIFI wished to galvanize the image of the group and optimize installation of its sales outlets. GIFI chose to invest in Digital Signage. The IT director studied different digital signage software solutions and finally chose Media4Display.
Optimizing the installation of sales outlets
Created in 1981, the brand GiFi is the n°1 in France for the distribution of equipment for the home and person. Today with over 350 retail outlets, GiFi pursues its growth and plans to open more outlets.The head offices wanted to galvanize the group image and to optimize the installation of its points of sale. To do so, GiFi decided to invest into digital signage.
The head offices of GiFi was seduced by Media4Display for two reasons:
«The coupling between the synchronization of the media files and the digital signage was relevant, the total robustness of the solution and the functionalities it brought to digital signage seduced us » indicated Mr Denis Binet - IT Director - GiFi Group.
Today, GiFi Group uses Media4Display digital signage software for:
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150 stores equipped with interactive kiosks
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2 new concept stores
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15 screens in the headquarters
With extreme success with this project, GiFi will extend digital signage to 30 new stores in 2011.
Read the business case here.
