What is my objective? To inform? To sell? To advise? To guide? To entertain?
What types of screens will be used? Terminal? Screen? (What size?) Video projector?
Where are my screens located? In a waiting room, hallways or sales area? Who is my target audience? Are they male or female? How old are they? What message should be displayed at what time?
Use strong images and a few key words. Avoid full sentences.
The message should be clear, simple and easily understandable.
Display time: a few seconds (10 to 20 seconds)
Avoid sound because the environment may be too noisy, or use a short sound to attract attention.
Use dynamic content to make wait time go faster.
Loop length should be determined in relation to wait time.
Feel free to vary the content and alternate real-time updates (weather, traffic, news, etc.).
Sound increases the power to attract and distract.
10-30 seconds for commercial and promotional footage
20-45 seconds for institutional footage
20-60 seconds for “technical” footage
Windows: select short films to invite customers to come in.
Interior: feel free to diversify content inside the store (by department, etc.).
For department-specific “product information” content, promote responsiveness in the store with ready-to-use models so that sales staff can promote items in real-time. Sound can have an impact on this type of message.
Interactive terminals: use content that is adapted to the display device.
5-10 times more likely to notice digital signage over conventional signage.
2-5 times more likely to remember the content.
68% consider digital media to be a better sales incentive than traditional signage.