Retail

Dynamic advertising in Points of Sale

With Media4Display get the control in real time of the assembly, programming and distribution of multimedia content on different screens of your outlets (interactive POS terminals, kiosks, touchscreen tablets for example)
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Goals

 

Improve customer’s instore experience

Inform your customers and ensure the promotion of your products/services in a showcase, on shelves and in end-aisle displays for example thanks to dynamic digital signage.

Increase sales

Increase your sales by broadcasting attractive content on your digital signage screens located in different strategic areas of your points of sale.

Manage communication

Update prices and display promotions in real time from an interface.

Features

 
  • Broadcast contents on all type of screens
  • Broadcast identical content on a large number of screens
  • Integrate and display data from CRM and Business Intelligence applications in real time
  • Allow content customization at local level
  • Broadcast different messages according to the place and time (seasons, hours of the day, sales periods…)
  • Carry out statistical measures of content broadcasts
  • Optimize feeds management thanks to autonomous players regularly synchronized
  • Broadcast contents and manage interactivity on tablets

Benefits

 
  • Distribute multimedia content to screens network and/or double screen POS
  • Update prices and promotions in real time
  • Broadcast national communication campaigns
  • Add specific content depending on points of sale or agencies criteria
  • Measure the impact of points of sale advertising
  • Standardize, control and ensure communication for a whole points of sale network or agencies
  • Inform customers/consumers via interactive devices (tablets, kiosks, totems…)
  • Inform and train collaborators
  • Customize displayed content according to customers/consumers profile
  • Promote stores of a shopping center

Testimonial

 
"Media4Display convinced us with its performance and its ability to integrate with data sources that are specific to each one of our stores. The software was able to integrate our lists and assign product promotions according to the different store formats. Being able to hand over the management and control of digital content to our members was decisive in the selection of the software "
Morgan ALLENNOU,
Communications Department, Les Mousquetaires Group.

Testimonial

 
"i-BP, which oversees Banque Populaire’s IT network, supervised the project to select, install and standardize a digital signage solution. Using specifications drawn up with our future bank users [in mind], a call for tenders was issued in fall 2012. At the end of the selection phase, the Telelogos solution - integrated, deployed and maintained by TIBCO - was selected because it met the user requirements, architecture standards and the company’s financial constraints. Media4Display’s maturity, the players’ security and scalability, and the solution’s operability (alarm notification, dashboards, administration, etc.) won over the panel comprised of employees from i-BP and the banks directly impacted by the project. Throughout the call for tenders and integration stages, the Telelogos and TIBCO teams created an environment of shared confidence. Today, six of our banks have rolled out screen networks in their branches. Each bank has its own space in a library of shareable content. A rousing success that will continue as other Banque Populaire and regional banks are currently trying out Media4Display and BCPE-SA has decided to install Media4Display to manage screens at its various locations. "
Aurélia JAEGER,
Project Supervisor - Innovation Department, i-BP
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