Simplifying and accelerating the use of digital signage in the retail sector

Digital marketing direct to the consumer / White Paper Intel - Telelogos


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Digital Signage Intel Telelogos

Speeding up the digitisation of sales outlets

The Americans have called it ‘digital signage’. It is a widespread and modern marketing/information medium showing particularly strong growth, generating revenue of some 14.63 billion dollars in 2014 which is expected to reach 23.76 billion by 2020.


The enthusiasm for this method is easy to understand - marketing departments appreciate the ability to design a communication strategy that is reactive in real time, centrally driven, and which enables having a graphic and personalised brand message at each sales outlet. Tablets and associated screens become promotional tools at the point of sale, a significant advantage over the traditional paper-based point-of-sales advertising approach...



 



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