Banque Populaire

CASE STUDY DIGITAL SIGNAGE

Company: i-BP (informatique - Banque Populaire)
Industry sector: Banking
Software: Media4Display
Use: Digital Signage in banking

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Profile

i-BP (informatique-Banque Populaire), a banking engineering company, is responsible for IT development and facilities management for Banque Populaire’s information system. A subsidiary of Groupe BPCE, the second largest banking group in France, i-BP employs more than 1,000 people at 8 locations throughout France and is overseeing the digital transition for 2,600 branches of 15 Banque Populaire and 5 regional banks backed by Banque Populaire (Crédits Maritimes, Banque Chaix, Banque de Savoie).

Requirements

To help the branches go digital, i-BP sought a digital signage solution to improve clients’ experience at the banks’ branches. The terminal objective was to offer asingle digital signage solution shared by all 20 banks for their 2,600 branches. i-BP issued a call for tenders to select a digital signage solution that met its expectations, in terms of features and its ability to be deployed on a large scale. The selected solution needed to be secure and have a user interface suitable for banking sector communication.

Solution

When the call for tenders expired, i-BP selected the solution proposed jointly by TIBCO and Telelogos that used Media4Display. With Media4Display, Banque Populaire has a centralized digital signage solution, installed on the Group’s Data Center’s servers, managed by i-BP, so that the service is available to all 20 banks.

Use

The digital signage network deployed by i-BP provides effective communication on screens located in the windows and within Banque Populaire’s branches, so that they can promote their products and services to their clients.
Each Banque Populaire’s or backed regional bank’s digital communication department uses a web browser to manage and display contents for branches in its region.
Media4Display’s flexibility makes it possible to broadcast the group’s national publicity campaigns, current offers and promotions, as well as information specific to each branch: advisers’ availability, one-time events, etc.

Benefits

  • A technical back office that meets the banking sector’s security and performance requirements
  • Ability to manage a network of screens for 20 banks using a single and centralized platform
  • Ability to customize communication for each branch

Testimonial

« i-BP, which oversees Banque Populaire’s IT network (excluding BRED, Casden and Crédit coopératif), supervised the project to select, install and standardize a digital signage solution. Using specifications drawn up with our future bank users [in mind], a call for tenders was issued in fall 2012. At the end of the selection phase, the Telelogos solution - integrated, deployed and maintained by TIBCO - was selected because it met the user requirements, architecture standards and the company’s financial constraints.

Media4Display’s maturity, the players’ security and scalability, and the solution’s operability (alarm notification, dashboards, administration, etc.) won over the panel comprised of employees from i-BP and the banks directly impacted by the project. Throughout the call for tenders and integration stages, the Telelogos and TIBCO teams created an environment of shared confidence. Today, six of our banks have rolled out screen networks in their branches. Each bank has its own space in a library of shareable content.

A rousing success that will continue as other Banque Populaire and regional banks are currently trying out Media4Display and BCPE-SA has decided to install Media4Display to manage screens at its various locations. »

Aurélia JAEGER, Project Supervisor - Innovation Department, i-BP